apointb » Number one http://www.ethanlyon.com Thu, 10 Dec 2009 23:37:04 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Just Because You’re Number One, Doesn’t Mean People Care http://www.ethanlyon.com/2009/10/03/just-because-you%e2%80%99re-number-one-doesn%e2%80%99t-mean-people-care/ http://www.ethanlyon.com/2009/10/03/just-because-you%e2%80%99re-number-one-doesn%e2%80%99t-mean-people-care/#comments Sat, 03 Oct 2009 12:40:55 +0000 Ethan http://www.ethanlyon.com/?p=93 When we typically think of number one, maybe the first finisher in a race comes to mind. (Think Nike.) But what does it mean to be number one? At a high level, it’s about relevance. Relevance is critical. If what you’re doing is not relevant to a community, who is going to care? People care about football, that’s why being the best quarterback in town matters. However the fastest basket weaver in the class might raise a few eyebrows but no one really cares—it’s not relevant to a larger community.

When developing your business, ensure there is an opportunity for success. Who is interested in your category? No one is interested in a vacuum with a clock radio, but they will be if the vacuum lasts 20 years. The key is not to just be number one, but to be number one in a category people care about.

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