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Posted by on Oct 18, 2009 in Business Development | 0 comments

Venice and Building a Sustinable Future

A couple of years ago, I had a chance to visit the “City of Light,” where ornate masks hung in nearly every shop window and pigeons swarmed seas of tourists. I also had the opportunity to enjoy the incredible artistry in St. Mark’s Basilica. Inspiring generations of luminaries, such as Ernest Hemmingway and countless artists, Venice is also known as the “Sinking City.” Though the New York Times described Venice as “undoubtedly the most beautiful city built by man,” the city is in slowly descending into the waters it was built upon.

Venice has been the home of some of the greatest painters and thinkers of all time. It is through their collective efforts that Venice is the wonder that it is today. Unfortunately, this monument to the human imagination and spirit will slip into the sea.

As business leaders, we strive to create brands that embody the tireless efforts and talents of all those involved in its creation. Unfortunately, Venice’s ultimate demise illustrates the instability and unsustainable structure from which it was built upon. As entrepreneurs constructing new companies, it’s incredible important to build a solid foundation that can support future success. Looking to the long-term sustainability of your company, are you prepared to face the weight of success and challenges of time?

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