Recently, FirstBank (in Colorado) launched an innovative ad campaign. The bank features their small business customers in their advertising by placing their business cards in kiosks. FirstBank taps into a new trend called two-way advertising. More and more, advertising is less about “me too,” and more about “us” (i.e. brand and consumer).
FirstBank illustrates its dedication to customers success by giving them their own advertising space. More and more, it’s about promoting your community and figuring out how to help others. It is through this goodwill that brands are cultivating larger audiences.