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Posted by on Nov 12, 2009 in Leadership | 0 comments

Take it Out of Context

Christopher Walken has a natural, dry sense of humor. The video below of Christopher reading Lady GaGa’s “Poker Face” lyrics captures this perfectly:

What makes this video hilarious is how completely out of context the lyrics are being recited. Taking something, whether it’s lyrics or products out of context can lead to new ideas and creativity. Think about how Arm & Hammer opened another profitable revenue stream by marketing baking soda as a refrigerator deodorizer. Previously, baking soda was reserved for… baking, or at least until a brilliant thinker at A & H took it out of context.

Taking a different approach — whether it’s having a dry character like Christopher Walken recite sexy pop song lyrics or putting baking soda into the fridge — often leads to brilliant work. By taking products and / or services out of context, you eliminate the expected and boring and inject some multi-dimensional thinking.

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