Pages Menu
Categories Menu

Posted by on Sep 26, 2009 in Branding | 0 comments

Under Armour Doesn’t Care About Me

As most people that buy gym memberships after the holidays, I was really excited about getting into shape. To prepare for my new look, I went to the Under Armour outfitter to buy some work out clothes. I’m a small guy, so I was surprised when all of the gym attire could hardly make it past my arms. My god I thought, should I have been working out before I bought my work out clothes? I’ve seen enormous football players, five times my size, fit into these shirts. After I was able to fit into a large (I’m a small), I looked like I’d gained 50 pounds. Discouraged, I went with Reebok, because I could fit into a medium shirt. On the way home, I realized something– I’m not supposed to wear Under Armour. The designers at Under Armour do not want me to buy their clothing. I’m a skinny guy just under six feet tall. Had they wanted me to buy their apparel, they would have used the...

Read More