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Posted by on Dec 5, 2009 in Business Development | 0 comments

Get Interactive

Sports Illustrated recently released a demo of their product on an Apple Tablet-like device. SI illustrates how a large touch screen can create an interactive experience where users are completely immersed in the product. It does this by aggregating all multimedia and text platforms — that are currently fragmented across the web — to bring users a completely unique and seamless experience that can certainly be monetized. Here is the newly released video: The newspaper industry could take a few notes on the potential of such a new product design. This tablet-like device allows content producers to develop a branded experience that users cannot get anywhere else. Getting ahead of the curve like SI is how other publishers can compete. Once the device is launched, you have a product that cannot be duplicated and therefore, can be monetized. Although this new product innovation will not alter the fate of many newspapers, it will give them a leg-up in a game they are losing. Finding new ways of delivering a...

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Posted by on Oct 29, 2009 in Leadership | 0 comments

How Subtle Design Changes Can Make a Sustainable Impact

Taking a lesson from Time.com’s Digg Success and Examining How You Can Make and Impact To my surprise there are an incredible amount of WordPress plugins that incorporate social network widgets (or APIs). Everything form Digg to Twitter to Facebook to Tumblr–WordPress seems to have a widget plugin. Considering adding a widget to apointb, I searched for best-in-class uses of widgets to see if it is appropriate. Interestingly, when TIME.com incorporated, “Time.com on Digg,” into its website, traffic from Digg to Time increased by 164% and Time stories on the Digg homepage increased by 55% monthly. The deeper issue here is visibility. The more visible and accessible you make a feature, the more likely your audience is to use it. Case-in-point, Time.com simply added a Digg widget–making the social network more accessible to its audience–and their Digg traffic skyrocketed. To determine which feature to emphasize on your site, first consider the purpose of your website. If you manage an e-commerce site, your priorities are much different than a news...

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