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Posted by on Oct 12, 2009 in Branding | 0 comments

Ralph Lauren and Preventing Blog Firestorms

Recently, Ad Rant published a rave, satirical review of a Ralph Lauren ad. The ad features a model that is impossibly skinny. At first, you might think this is a Dove PSA ad–commenting on the unrealistic expectations fashion brands place on impressionistic female teens–but no, Ralph Lauren is seriously trying to pawn the image as real. To further exacerbate the situation, Ralph Lauren began suing the ad critics— sending takedown notices to bloggers who published the ad. Unfortunately for Ralph Lauren, they wanted to pick a fight with the blogging community. And, of course they lost. The fifth link of a  Ralph Lauren Google search is titled, “Image of ultra-thin Ralph Lauren model sparks outrage on Shine.” Consequently, anyone searching for Ralph Lauren clothes will see the controversy surrounding the brand. The Ralph Lauren mishap illustrates the power of social influencers on the web. Picking a fight with bloggers connected to hundreds of thousands of people is dangerous. If you consider the audience of the worlds top bloggers and...

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