Pages Menu
TwitterRssFacebook
Categories Menu

Posted by on Nov 17, 2009 in Business Development | 0 comments

The Gated Community Approach

Ah, the private party — where only those hand-picked can attend and everyone else… sorry. This approach works well in the real world. Think about exclusive events such as the Oscars or popular nightclubs… people clamor to even get a peek into the venue. The gated community approach also has some success online. Think about Google’s developer previews. The search giant creates the basic framework of an idea and outsources it to the developer community to improve upon before it is then launched to the greater audience. The gated community approach is not effective, however, for most information. The web has made information ubiquitous and free. This principle of the web has directly led to the downfall of newspapers. Even online news sites have learned they cannot charge for something that is free elsewhere. So why is Rupert Murdoch trying to create a gated community with his sites? In the interview below, Murdoch suggests hiding his pages from Google so he can monetize them through other search engines, such...

Read More

Posted by on Oct 20, 2009 in Leadership | 0 comments

What Can Save Newspapers?

Do the Flaming Lips Have the Answer? Going through my old photos, I stumbled across a picture that I took at a Flaming Lips concert. I managed to capture the confetti, dozens of flashlights held by women in alien and Santa Clause outfits, a nun hand puppet, balloons the size of a compact car, billowing smoke and enthusiasm brimming to near chaos. Any Flaming Lips fan will tell you though the music is fantastic, the concerts truly showcase the band’s abstract, off-the-wall creative energy. In a world where CD sales have plateaued and despite the efforts of Apple and other MP3 marketplaces, music is stolen en masse by vast global networks of internet users. Further, for emerging bands, it’s all they can do to give their music away (think MySpace Music). The CD and MP3 are meant entice fans into attending shows. The money is in the concert–the unique experience in which music, performers and the audience unite for one night. Bands need to sell you on an experience....

Read More