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Posted by on Nov 27, 2009 in Marketing | 0 comments

How to Stand Out

Imagine being an HR representative. You are in charge of hiring and with unemployment rising, you’re flooded with applications. This past March, a high school janitorial position received a total of 700 applications. So how do you stand out from the crowd? Typically, advertising is known for eye-catching, creative applicants. For instance, a newly minted BA bought a wallet, put his resume on business cards and gave it to the ad agency secretary to “return” to the creative director. The creative director was confused for a moment when he opened the wallet and found a resume. While the creative director might only consider a few — if any — portolios that come across their desk, the intern was hired immediately. He stood out. The resume below captures that same creative spirit. This is Sean McNally’s (an artist and animator) resume: Consumers experience something similar to your HR rep: they see hundreds of brands every day. Even those that struggle to stand out are “just typical” ads.  So how do...

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Posted by on Nov 24, 2009 in Business Development | 0 comments

It’s OK to Dream Big

If you could imagine the best computer, what would it be? Or, what would the best car look like? While we need to strike a balance between what is possible and impossible (at this time), we need to understand that dreaming big gets us further to the “impossible.” Consider this video of the future computer: The computer looks like an innovation from the Beyond Year 2000 show on the Discover Channel. You might put it up there with the floating car and the augmented reality goggles. However, we need to go to such creative heights if we are ever to get even halfway there. The more we stretch, the further we can go. Think Star Trek: the first mobile phone, personal computer, memory disc and Blue Tooth headset were once impossible dreams on the sci-fi show. Now they are everyday realities. Instead of thinking what was possible, the creators of Star Trek just imagined — no holds barred. How would your product or service be different if there were...

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Posted by on Oct 13, 2009 in Business Development | 0 comments

Garden of Branding Delights

In one of my college art history classes, the professor lectured the class on Middle Ages art and stopped on The Garden of Earthly Delights, by the inventor of surrealism, Hieronymus Bosch. The professor said he used to keep a print of the incredibly detailed, large painting in his house, but eventually had to remove it and gifted it to a student. He cited insanity as the reason to take it down. Bosch was so detailed in his work that every time you look at the painting, there is another half bird half human character you’ve never seen before. Something interesting pops out every time you take another look at The Garden of Earthly Delights. Just as an onlooker can find new gems in Bosch’s masterpiece, so too can marketers and brand managers find new ideas within personal and professional networks. Take brand naming for example. Even the most uncreative people you know can spark brilliant thinking. Send your criteria and some starter thoughts / names to friends, family and colleagues....

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Posted by on Sep 28, 2009 in Branding | 1 comment

Work Multi-Dimensional

St. Ignazio church in Rome features some of the early multi-dimensional artists that used depth of field to push their craft to new heights (literally). It is multi-dimensional thinking that pushes a craft or profession to the outer limits and revolutionizes what is possible. Too often we are bound to one dimensional thinking; too often we ask, “what can fit inside this frame?” For example, how many lawn care services can one town have? Mowing grass is all the same… it’s one dimensional. What if you dare to be more? What if you incorporated a social mission into your business–give it depth, meaning and character. No longer are you just another lawn care service, you have a emotional connection with the community and do good by your business and those you support. To further illustrate multi-dimensional thinking, I stumbled across this incredible video that embodies many of the key characteristics of multi-dimensional thinking: How does this video work in multi-dimensions: Scrap and Start Anew — The artists that created...

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