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Posted by on Dec 5, 2009 in Business Development | 0 comments

Get Interactive

Sports Illustrated recently released a demo of their product on an Apple Tablet-like device. SI illustrates how a large touch screen can create an interactive experience where users are completely immersed in the product. It does this by aggregating all multimedia and text platforms — that are currently fragmented across the web — to bring users a completely unique and seamless experience that can certainly be monetized. Here is the newly released video: The newspaper industry could take a few notes on the potential of such a new product design. This tablet-like device allows content producers to develop a branded experience that users cannot get anywhere else. Getting ahead of the curve like SI is how other publishers can compete. Once the device is launched, you have a product that cannot be duplicated and therefore, can be monetized. Although this new product innovation will not alter the fate of many newspapers, it will give them a leg-up in a game they are losing. Finding new ways of delivering a...

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Posted by on Sep 27, 2009 in Business Development | 2 comments

Tele-Menus and Removing Steps

In preparation of my big move to Philadelphia, PA, I have to call utilities companies to either cancel or begin service. Not the most exciting task, but necessary none-the-less. This means a lot of phone calls which translates into a lot of free time listening to elevator music. Surprisingly, the first four calls I made, I went through one or two tele-menus and was put in touch with a representative. The luck spree could only last so long. I found myself typing tens of numbers into my phone in order to navigate my way to a representative, who then asked me for everything I accomplished in the tele-menus. Then, I would be directed to another department. This is not a unique story by any means. My plight can be shared by many, but there is such a difference between one or two menus and even three or four. One or two is tolerable, but more than that is very frustrating. It is the difference between one menu and three...

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