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Posted by on Nov 1, 2009 in Marketing | 0 comments

Alarm Clock and Understanding Your Audience

For my last birthday, I received an alarm clock with an iPod / iPhone dock so I could listen to music in the apartment (a CD player is as useful as an 8-track at this point). It had several great features including a play list alarm so I could wake up to my favorite song. It was what I wanted and so consequently, I stowed the other alarm. In the move from Rochester to Philadelphia, I started using the other alarm clock — as the iPod clock was in storage. When I finally unpacked in Philadelphia, I couldn’t figure out why I didn’t want to use the iPod alarm clock. Then I realized the iPod alarm clock didn’t have the interface I needed in an alarm clock. The old alarm clock had the information I needed. When the alarm was set, I could see the time. Ok, so it’s not 7:00pm. I couldn’t tell when the alarm was set with the iPod alarm clock. Therefore, had I taken a...

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