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Posted by on Nov 18, 2009 in Business Development | 0 comments

Kasabian Football and Select Sourcing

Crowdsourcing has enabled the web to grow to the enormous size it is today. Beyond Wikipedia — one of the most cited examples of crowdsoucing — websites such as Facebook, Twitter, MySpace, Tumblr, LinkedIn, etc. also can lend their success to crowdsourcing. The latter websites are mere frameworks that would be completely useless without user-generated content. The video below illustrates how crowdsourcing can make fantastic video. However, it’s not just anyone that could create such a video. Whereas Wikipedia empowers everyone to be an expert, the video below suggests an alternative to crowdsourcing — called select-sourcing. Select-sourcing calls on a team of experts to create something the masses could not. While 5% of everyone could deliver a usable, genuinely brilliant idea, the rate of return is considerably greater with a team of experts. As we experiment more and more with crowdsourcing, this low rate of return from the greater audience will become more apparent. Simply asking everyone to create brilliant ideas is nearly impossible to accomplish. But if you...

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Posted by on Oct 27, 2009 in Leadership | 0 comments

The Power of the Human Jumbotron: A Lesson In Crowdsourcing

When has the crowd been more exciting than the game? No, it’s not the wave, nor is it the “war paint” covering bare-chested men. It’s crowdsourcing: when everyone works collectively towards a single objective. Below there is a video of a soccer game where the power of the crowd created more compelling entertainment than the game itself: . Crowdsourcing has never been more apparent and pervasive than in the online world. Wikipedia is often the most cited example of crowdsourcing–as it has met extreme success since its inception in 2001. It has tapped into the collective knowledge of the world to create a comprehensive and awe-inspiring assortment of content. To understand how more brands can incorporate crowdsourcing into their business model consider the following key characteristics that lead to successful crowdsourcing initiatives: Set an objective — Before throwing in tons of money and time in to your project, what are you trying to create; who is going to get you there; and who is going to benefit? In Wikipedia’s...

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