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Posted by on Nov 21, 2009 in Business Development | 0 comments

Shake Out Your Dignity

In one of my first posts, I talked about the JumpSnap — a ropeless jump rope. Essentially, you wiggle your wrists and electronic device in your hands cheers you on. It’s always hilarious to see people trying to enjoy such ridiculous products in the infomercials. The Shake Weight is such a product: The JumpSnap tries to create a problem (tripping over jumprope) to solve (a ropeless jumprope), whereas the Shake Weight tries to solve a problem (lifting weights) but taking the wrong approach (making a suggestive product). Yes, some people do not like going to lift weights at the gym. However, create a product that makes you look like an idiot is no way to solve it. Shake Weight users have to tightly grasp a weight that throbs in their hand… is that something you want to pass on to your equally lazy friend? As a joke, maybe. Though the Shake Weight might actually work, it is embarrassing to use. Consequently, people do not want to spread the message...

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Posted by on Oct 7, 2009 in Branding | 0 comments

The Crow Paradox and Consumer Attitudes

NPR recently reported on the crow paradox. Studies have shown, crows can recognize and remember individual humans for years, while humans have a tough time differentiating one black bird from the next. Interestingly, if you upset one crow, they will caw–cuing another nearby bird to caw and soon the entire flock is mad at you. It’s viral. Not only will they be mad at you then, but when they see you across town, they’ll caw and soon it’s turned into the G version of Alfred Hitchcock’s The Birds. The crow paradox could not be more relevant than in the digital age. When your brand leaves an impression on a consumer, whether it’s good or bad, they will “caw” and let their friends know, either through word-of-mouth or social media. Particularly when something is bad, they can blast their message to hundreds of people, depending on their community influence. If others agree, they’ll jump on the wagon, creating a banned group of unhappy consumers. And as your brand stretches into...

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