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Posted by on Dec 8, 2009 in Leadership | 0 comments

Growing Exponentially

When Facebook opened its doors to the non-.edu audience, the site grew exponentially. They refined and refined to make a great social media space, then opened its doors to the rest of the world. Essentially, it went out of beta. Google does this all the time. It puts limits on accessibility (think invitation, developer preview only) to refine the product — makes it more stable, enhance its features, etc — then launches it to the world. From there, it grows exponentially. Both Facebook and Google exemplify how limiting access during the fine tuning stages can make for a better product when it is unveiled to the broader audience. It’s interesting then, why Pandora recently created a 40-hour listening limit per month. Now that they’ve had years to refine and grow their product and audience, the online music streaming service is turning back the clock. If anything, they are penalizing their strongest advocates. You’d imagine Pandora would try to make their product more accessible — similar to the Google /...

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Posted by on Oct 10, 2009 in Marketing | 0 comments

Full Disclosure: FTC and Blogger Endorsements

In an interview, would you ever tell your potential boss you want “to get paid as much as possible?” Believe it or not, some people do. Yes, everyone would like to be compensated fairly. However, fair pay is implied. Who wants to be underpaid? If it were up to the FTC, everyone would have to say they wanted to get paid as much as possible. Well, maybe not to that extend, but it is that thinking that is driving new regulations concerning disclosure rules for bloggers. This new regulation would force bloggers fully-disclose their affiliations with companies with whom they write about. Already, the blogosphere is driven by honesty and transparency. Consider Chris Brogan’s experiment with content endorsing. Though he fully disclosed that he was paid to write a blog post for Kmart, the blogosphere was up in arms. It comes down to: the FTC is trying to solve a problem that does not exist. Any spammers are very easy to detect and any brand that endorses deceptful practices...

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Posted by on Oct 6, 2009 in Leadership | 0 comments

Microwave VS Boiled Communications

Lately, I’ve been enjoying a lot of 8-minute microwave potatoes. I’ve always enjoyed baked, but the microwave is so much more convenient. In fact, I’ve been using the microwave for many more foods since my love for microwaved spuds started. Broccoli, carrots, mixed veggies are among many of the microwave side dishes I enjoy. Enjoy… as in I enjoy all the free time it gives me to focus on other things. Not the taste, of course. I’ve always enjoyed boiled veggies for their flavor. My microwave veggies are about convenience without quality of taste, and boiled veggies are about more effort and yumminess. In the communications world, e-mails are about convenience, right? You can blast an e-mail to everyone in the company, at the sacrifice of the intricacies of a person-to-person interaction. And the person-to-person interaction is like boiled veggies–they take longer, but there is a value there that’s not in e-mail / microwave communications. In the fast-paced digital world we live in, convenience is overshadowing quality. As our...

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