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Posted by on Sep 17, 2009 in Marketing | 0 comments

Banner Ad Zapper and Disruptive Media

AdBlock Plus delivers on its name: it blocks online ads. It is a plug-in I recently discovered for FireFox. As I browse the web, I take some enjoyment in zapping ads. Visa… you thought I’d ever click on you… Macy’s, not a chance… This ad blocking plug-in almost became a game. I’d search for banner ads to block; I’d search and destroy. Then I realized something: banner ads. As a part of Gen Y, I grew up on the web. As such, I’ve grown accustomed to banner ads and consequently blocked them from my periphery. Ironically, it was the AdBlocker that turned my focus to the very thing I was fighting against: ads. Disruptive media is not disruptive for those that grew up on the web. It’s ignored media. Banner ads, whether they dwell above the headline or in the middle of a blog post, are mentally tagged as spam. As Generation Y steps in the shoes of their parents, serious questions surrounding marketing are going to emerge. That’s...

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