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Posted by on Oct 14, 2009 in Branding | 0 comments

Harry Potter and the Awe Moment Spell

The Harry Potter franchise has not captivated me like it has most other people I know. In fact, to see what all the fuss was about, my parents bought the first in the series for my birthday. While I only cracked the book to read the first couple pages, my parents whizzed through them like they were mere pamphlets. But there is a small tribe of people, like me, that restrict their Harry Potter interest to the movie theaters. In the past, I’ve been somewhat reserved in feeling that the films are OK. I never got into the print series and a typical film rendition isn’t going to change my mind. That’s what I thought until I saw the last Potter film, The Half Blood Prince. There were five to ten seconds in the film where I had an awe moment. It was when Dumbledore (the wizard / headmaster) waved his wand and fire encircled Potter and the headmaster—burning the zombies crawling at their feet. This was by far...

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