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Posted by on Dec 5, 2009 in Business Development | 0 comments

Get Interactive

Sports Illustrated recently released a demo of their product on an Apple Tablet-like device. SI illustrates how a large touch screen can create an interactive experience where users are completely immersed in the product. It does this by aggregating all multimedia and text platforms — that are currently fragmented across the web — to bring users a completely unique and seamless experience that can certainly be monetized. Here is the newly released video: The newspaper industry could take a few notes on the potential of such a new product design. This tablet-like device allows content producers to develop a branded experience that users cannot get anywhere else. Getting ahead of the curve like SI is how other publishers can compete. Once the device is launched, you have a product that cannot be duplicated and therefore, can be monetized. Although this new product innovation will not alter the fate of many newspapers, it will give them a leg-up in a game they are losing. Finding new ways of delivering a...

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Posted by on Oct 25, 2009 in Leadership | 0 comments

Give Boring a Bang

How to Make Simple Things, Great Everyone remembers gym class: sweaty locker rooms, dodgeball, track, etc. Across the board it wasn’t the most thrilling class, but at the University of Houston, they are trying to change that. They are offering something a bit more interesting and technologically advanced. The phys ed teachers decided to incorporate the Wii Fit into their curriculum. Had I had such forward-looking gym teachers, I would have actually enjoyed attending class. What the teachers at the University of Houston have done is bring a new demographic into the fold by taking a new angle to an old tradition. Including the Wii into the course gets student excited about exercising while providing entertainment at the same time. How can you put a new spin on an old website or product? Apple utilized touch-screen technology to revolutionize the way we interact with our mobile devices; Starbucks offered high-quality coffee when people thought quantitatively about coffee; Arm & Hammer found their product could not only be used in...

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Posted by on Oct 5, 2009 in Leadership | 0 comments

The Waterslide and the Importance of Big Risk

Recently, I stumbled upon this video of a kid rocketing off an enormous waterslide and into a small pool. Probably not real, of course, but it brings up a valuable point: people care about big risk. The greater the risk, the greater the reward. Conversely, the greater the risk, the greater the failure. Going down a typical waterslide is not worth watching on YouTube, but landing in a kiddy pool from a waterslide / ramp a hundred yards away is worth watching. The video above is worth talking about because of the incredible risk involved. No one cares about no risk. Everyone can do no risk. It’s those that have the guts to sail through the air and into the kiddy pool a hundred yards away that people care about. All great brands take significant risks. Think Nike or Apple. Risk-taking brands are the innovators constantly pushing against the status quo and reap the greatest rewards. Nike has taken some of the biggest risks in advertising and they are...

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