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Posted by on Oct 31, 2009 in Leadership | 0 comments

Two-Way Advertising

Recently, FirstBank (in Colorado) launched an innovative ad campaign. The bank features their small business customers in their advertising by placing their business cards in kiosks. FirstBank taps into a new trend called two-way advertising. More and more, advertising is less about “me too,” and more about “us” (i.e. brand and consumer). FirstBank illustrates its dedication to customers success by giving them their own advertising space. More and more, it’s about promoting your community and figuring out how to help others. It is through this goodwill that brands are cultivating larger...

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Posted by on Oct 17, 2009 in Business Development | 0 comments

Improving Your Product / Service

If you haven’t watched Enron: The Smartest Guys in the Room, it might be worth your while. It’s a playful title, much like a biography of Bernie Madoff might be, The Smartest Investor in the Room. As I watched the film, I thought, if Enron’s leadership would have simply asked themselves, “What would I want if I were a stakeholder,” they might still be alive or not behind bars. It’s a simple question that doesn’t get asked often enough. After you’ve done your homework and you’re ready to launch your new product or ad campaign, put yourself in your customer or users’ shoes and ask: “What would I want to see when I go to a news site?” Or, “What advertisement would I click on?” It’s a simple question that most people ignore or cannot answer. When I go to a news site, do I want to run into a ad splash page? Unless it is extremely relevant and interesting, the answer is no. Why have it then? Ah,...

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Posted by on Oct 16, 2009 in Branding | 0 comments

Splash Ads and Traffic Jams

Nothing is worse than the feeling of being late and getting stuck in traffic. We’ve all been there and that feeling of helplessness and nervousness is always a stomach-turner. It’s about trying to get from point a to point b and something is trying to hold you back. When I’m trying to find an article on the web and I run into a splash page ad, I get a tinge of stuck-in-traffic frustration. Someone put a roadblock in my way and though I have to spend a second or two trying to find the “skip this ad” button, it is an inconvenience. Every time I go to that website it gives me the option to skip the ad, which is an oxymoron to begin with. Just blocking my way to the content I’m looking for does not let me skip the ad–it is forced upon me. It’s almost like saying, “Want to buy a car? I’m Andy, by the way.” It’s cheap and starts the relationship off on the...

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