Le-Tan: Adding Value to Book Publishing
By the end of 2009, book sales are expected to decline around 6.8% for adult hardcovers and 3.0%, according to the PW/IPR Book Sales Index, a new report from Publishers Weekly and the Institute for Publishing Research. With the successful launch of the Kindle and Sony’s e-reader, book publishing could face some tough times ahead. Though many people love curling up to read a paperback (myself included), many of the same people probably said they couldn’t imagine waking up without the morning newspaper. Give it another decade and e-readers will start really encroaching on the book publishing market.
Today I stumbled across a new project from Olympia Le-Tan. She had stitched famous book titles on canvas. Many of the classics are covered… Moby Dick, Catcher in the Rye, Nineteen Eighty Four, For Whom the Bell Tolls. With her book jackets, Olympia illustrates how to add value to a struggling (or soon-to-be) market. Though only a fraction of book readers would even consider the handmade jackets (if they were sold as such), they add a unique element to a library. It 1) appeals to a niche market (particularly underground hipsters) and 2) it’s in limited supply. Le-Tan’s spin on book covers illustrates how a creative touch and niche appeal is a recipe for value.