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Posted by on Nov 18, 2009 in Business Development | 0 comments

Kasabian Football and Select Sourcing

Crowdsourcing has enabled the web to grow to the enormous size it is today. Beyond Wikipedia — one of the most cited examples of crowdsoucing — websites such as Facebook, Twitter, MySpace, Tumblr, LinkedIn, etc. also can lend their success to crowdsourcing. The latter websites are mere frameworks that would be completely useless without user-generated content.

The video below illustrates how crowdsourcing can make fantastic video. However, it’s not just anyone that could create such a video. Whereas Wikipedia empowers everyone to be an expert, the video below suggests an alternative to crowdsourcing — called select-sourcing. Select-sourcing calls on a team of experts to create something the masses could not. While 5% of everyone could deliver a usable, genuinely brilliant idea, the rate of return is considerably greater with a team of experts.

As we experiment more and more with crowdsourcing, this low rate of return from the greater audience will become more apparent. Simply asking everyone to create brilliant ideas is nearly impossible to accomplish. But if you select-source, you’re more likely to create a fantastic pool of ideas.

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