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Posted by on Nov 10, 2009 in Branding | 0 comments

Jim Carry Putting the Magic Back Into the Web

Jim Carry’s new website illustrates how creativity and design can bring the magic back to the web. Most of the time, the web serves as an information conduit. It’s about speed and sorting through the enormous amounts of data and information — whether it’s to find the next hilarious video or get an update on the latest breaking story.

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For webmasters, this trend towards information has eliminated much of the mystery and magic that got people interested in the web to begin with. It was all about Flash — how could you incorporate a completely branded experience for your customer? Was it a splash page or really cool graphic navigation?

We are now in the age of SEO — the complete opposite of Flash. SEO is about using text that can be indexed by search engines to boost traffic referrals.  However, Carry’s new website demonstrates that Flash is not dead — it’s very much alive. The website immerses the user into the mysterious world of Jim Carry. It’s full-screen experience that raises the bar of what a website can be.

Maybe the tide is turning. While we exited the first era that was marked by creativity and Flash, we entered the age of information, and now, could creativity and brand immersion rise again?

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