Inventing Problems and a JumpSnap to Solve Them
JumpSnap is a jump rope without the rope. Essentially, you wiggle your wrists while jumping up and down. While doing this, you hold onto a JumpSnap—a bulky device that makes noise and tries to motivate you to keep jumping. How is this different from turning on some dance music and jumping? Why do you need to purchase JumpSnap to do that?
The difference between great inventions and those like JumpSnap is great inventions solve a real problem whereas products like JumpSnap try to create a problem and solve it.
Before you enter a market, be sure there is a real problem. Intuition can often tell you whether there’s a problem; however you cannot always rely on gut feelings. What market research is there to back your claims?
Once you’ve tested the market waters, get customer feedback. Do not assume your solution is the end-all, be-all. Often times you will need to make product or service tweaks before you get it right.
Before you decide to spend money either launching an enterprise or new product, consider if there is a problem that needs solving. If there isn’t either, well… you’re just another JumpSnap.