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Posted by on Nov 11, 2009 in Leadership | 0 comments

Google Magic and Web Intelligence

Everyday it seems as if we’re bombarded with more information than the day previous. To bring clarity to our digital lives, we will increasingly look to web intelligence tools. Google Magic is one of those web intelligence tools that is helping bring relevance, convenience and clarity to the digital world. The new Google Reader feature brings relevant feeds and posts based on browsing history. Therefore, my Google Magic stream is going to be different than yours.

Google Magic was released a while ago, so I’ve had some time to experiment and see if it works. To my surprise, it does. Having browsed popular feeds with the Google Magic feature, I can tell you, I find much more interesting information than browsing without it.

Google is a leader in web intelligence by incorporating a tailored experience to many of their services. For instance, if I search Super Freakonomics, next time I type “Sup,” Google will suggest Super Freakonomics. So I don’t need to type the entire search query over again.

Amid a sea of information, there is an increasing need to find clarity. Web intelligence tools answer this problem with sophisticated, adaptive algorithms — bringing a personalized experience to every user. As Google is a leader in web intelligence tools, it will be interesting to see how they will incorporate this tech into their new OS.

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