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Posted by on Oct 25, 2009 in Leadership | 0 comments

Give Boring a Bang

How to Make Simple Things, Great

Everyone remembers gym class: sweaty locker rooms, dodgeball, track, etc. Across the board it wasn’t the most thrilling class, but at the University of Houston, they are trying to change that. They are offering something a bit more interesting and technologically advanced. The phys ed teachers decided to incorporate the Wii Fit into their curriculum. Had I had such forward-looking gym teachers, I would have actually enjoyed attending class.

What the teachers at the University of Houston have done is bring a new demographic into the fold by taking a new angle to an old tradition. Including the Wii into the course gets student excited about exercising while providing entertainment at the same time.

How can you put a new spin on an old website or product? Apple utilized touch-screen technology to revolutionize the way we interact with our mobile devices; Starbucks offered high-quality coffee when people thought quantitatively about coffee; Arm & Hammer found their product could not only be used in baking recipes, but baking soda is also a deodorizer; or even Ms. Baker’s high school biology class has a blog and wiki where students report on experiments. It can be subtle updates or completely re-thinking the traditional model.

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