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Posted by on Dec 3, 2009 in Leadership | 0 comments

Focus, Focus, Focus

One of Mac’s most famous pioneers, Guy Kawasaki (behind Steve Jobs and Steve Wozniak) and Microsoft’s CEO, Steve Ballmer go head-to-head in this video:

The point Steve makes about Microsoft innovating on many different fronts is interesting. While Microsoft is developing MP3 players, mobile and desktop OS, gaming systems, browsers and search engines, the question becomes, are they losing focus? Are they concentrating on too many areas and diluting their efforts?

Microsoft is suffering on several areas. The software giant lost 28% market share in mobile OS this past year, Internet Explore’s grip in the browser market is slipping to Mozilla and Chrome (down from 75.47% in January to as low as 64.13%) and the Zune is continuing to choke.

The company faces even more competition from Google (beyond browsers and search engines) with their new Chrome OS. So while Ballmer says he wants to innovate on many different fronts, should they be instead re-tooling their strategy? One that brings more focus to their efforts?

This is a similar situation many entrepreneurs face as they begin their startup. There are so many things that could be done that you could lose sight of what needs to be done.

Create a list of your goals, then figure out how to get from A to B. This will help you develop your priorities. Next, keep to this list — try not to stray too far from your key priorities. After a while you should begin to make progress towards your goals. This strategy will help eliminate unimportant tasks from your daily schedule — allowing for more “me time.”

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