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Posted by on Oct 30, 2009 in Leadership | 0 comments

Everyone’s a Publisher: Why Aren’t You?

As SEO Becomes More of a Digital Asset, Content Strategy is Going to be an Industry Standard

A couple of days ago, I stumbled across Doctor David’s Blog. David writes about issues related to his field while posting personal pictures. Thinking of David’s blog, I began to think, with the influx of accessible self-publishing tools, anyone is a publisher. From doctors, to pet enthusiasts, to mechanics–there are publishers for nearly everything. As blogging becomes more and more pervasive, what does that mean for marketers?

The need for digital content writing skills are becoming increasingly important for marketers. In the quest for search referrals, brands are placing more and more emphasis on key words. To enhance SEO efforts, it’s very important to have fresh content that is consistently updated.

Unlike the infant stages of the web, a digital presence is more than a billboard-like ad. It’s about creating interesting, updated content that gives your audience a reason to return. It’s about sparking new conversations and adding to the discussion about issues facing your industry.

Content strategy is becoming evermore necessary for brands. Therefore, marketers are playing the role of publisher more and more. Before launching a branded blog or creating a newsletter, do your research. What is the market audience looking for?

Consider Seth Godin. Several years ago, marketers and brand managers were looking for an innovative, interesting and thought-provoking perspective. It was at this time that Seth Godin was about to launch from obscurity to blogging fame.

Or you might want to start your own blog to familiarize yourself with the responsibility of maintaining an online property. By knowing the ins and outs of content marketing, you can better serve your clients.

In the quest for search referrals, it’s becoming increasingly important to generate fresh, relevant and interesting website content. As marketers, there will likely be a time when you are faced with writing a blog post or giving content strategy advice to a client. Put your best foot forward by getting in the game now. It is an industry skill that is going to increase in value exponentially over the coming years. Why not take the time now and invest.

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