Details make everything seem a bit more real. For instance, it’s much more interesting to say “the woman wore a deep red coat with a lace collar that looked like a delicate hands choking her neck,” than to say, “the woman wore a red coat.” You can imagine the red coat with the lace, can’t you?
The video below illustrates my point about detail. Look at the camera and the way the film is shot:
Now think about the same video with a steady camera that you typically find in movies. It wouldn’t be the same, would it? Shaking the camera brings you closer to the action — it makes it more real, tangible and chilling.
Now think about how you can add detail to your business. Is it describing the pecan sauce in the description of your menu item (think high-end restaurants) or mailing your client a thank you card or even something as simple as saying good job to your employees. You’d be surprised what a little more attention to detail can get you.
Tags: Branding